TL;DR:
- McGraw-Hill grew online learning user adoption 10x since year one of partnering with BenchPrep, including a 2.5x increase over the most recent two years.1
- The growth came from a full digital transformation: turning print test-prep content into a cross-platform product with study tasks, practice questions, flashcards, and full-length practice exams.1
- The platform combined a speedy book-to-digital process, bite-sized content, actionable analytics, and personalized learning to drive that engagement.1
The challenge: digitizing test prep without abandoning the core business
McGraw-Hill Education, a leading learning science company and publisher, needed to reassess how it delivered content as digital adoption accelerated and customer expectations shifted.1 The core question wasn't just "how do we go digital" — it was how to digitize well-known test prep material in a way that generated new revenue without walking away from the print business model that built the company.1
The solution: a turn-key platform for cross-platform digital delivery
McGraw-Hill turned to BenchPrep's online learning platform to make the digital transformation smooth rather than disruptive.1 The platform let McGraw-Hill launch a cross-platform digital product that mirrored its print portfolio, rather than replacing it.1
That digital product included:
Together, these features gave learners a comprehensive, engaging online learning experience built around the same content McGraw-Hill was already known for.1
Bob O'Sullivan, Associate Publisher at McGraw-Hill Education, described the shift in cultural terms: the platform has been "consistently met with awe from stakeholders across the education industry," and the traditional print product has been "reinvented into a robust digital offering" that made digital learning "part of McGraw-Hill's DNA".1
The results: 10x engagement growth
User adoption and engagement for online learning were McGraw-Hill's top priority in accelerating its digital transformation — and the numbers reflect that focus:1
- 10x increase in users since year one of the BenchPrep partnership1
- 2.5x increase in users over the most recent two years alone1
That growth was powered by a personalized online learning solution built on:
- Seamless digital learning experiences1
- A speedy book-to-digital process1
- Bite-sized content1
- Actionable analytics1
- Powerful engagement drivers1
The combination let McGraw-Hill move fast — converting print assets to digital quickly — while still giving learners the kind of personalized, data-informed experience that keeps them coming back.
Why this matters for other publishers and credentialing bodies
McGraw-Hill's story is a template for any organization sitting on valuable print or legacy content that needs a digital home. The lesson isn't "build an app" — it's that a purpose-built learning platform can carry an existing content library into a new format, add engagement mechanics like practice exams and analytics, and produce compounding adoption growth over time rather than a one-time bump.1
Full detail: How Did McGraw Hill Increase Online Learning Engagement by 10x?
Frequently asked questions
How much did McGraw-Hill's online learning engagement grow with BenchPrep?
User adoption and engagement increased 10x since year one of the partnership, with a 2.5x increase over the most recent two years alone.1
What features helped drive McGraw-Hill's engagement increase?
The BenchPrep platform delivered study tasks, practice questions, flashcards, and full-length practice exams, along with a speedy book-to-digital process, bite-sized content, and actionable analytics.1
Why did McGraw-Hill need a digital transformation partner?
As digital adoption grew and customer expectations shifted, McGraw-Hill needed to digitize its print test-prep content in a way that generated new revenue without abandoning its existing print business model.1